Portrait of Orcun Onur in warm editorial light

Orcun Onur / Founder · Author · Market Strategist

Digital assets. Institutional perspective.

Strategy · Research · Venture Development

Market strategy, independent consulting and venture development in institutional digital assets, drawing on more than 20 years of marketing and growth experience.

Explore My Work About Me

Cover of Institutional Digital Assets, by Orcun Onur

Forthcoming · Apress / Springer Nature Institutional Digital Assets Operating Models, Controls, and Market Structure

Professional perspective

Market experience behind institutional decisions.

My work focuses on market strategy, commercial development and institutional digital assets. It draws on more than 20 years in marketing and growth, including nearly eight years in digital assets.

Since 2023, I have worked independently with multiple fintech and digital asset businesses. Through CryptoWisely, I support market entry, go-to-market strategy, institutional positioning, operating models, stablecoins and tokenization through focused projects and longer-term consulting engagements.

Confidential engagements

A substantial portion of these client engagements is conducted under non-disclosure agreements. Client identities and assignment details are not publicly disclosed.

Alongside consulting, I have developed independent ventures, including EDRIVAL and Vaerlin, and publish research. At Stablex, I led its market launch and played a key role in its acquisition by Ak Yatırım. Earlier, I worked on brand and growth at BtcTurk PRO during its expansion from 900K to 5M+ users.

Consulting & ventures Selected experience Biography (PDF) LinkedIn

Orcun Onur O dot O monogram — Orcun Onur Institutional digital assets

Areas of focus

01 Market infrastructure Operating models, custody, settlement and market structure

02 Institutional strategy Buyer readiness, positioning and operating decisions

03 Market entry strategy Commercial framing, GTM and expansion priorities

04 Venture building New propositions, product strategy and execution design

Writing & research / 01

Institutional
Digital Assets.

Operating Models, Controls,
and Market Structure

A practical examination of what it takes for digital assets to function within institutional finance.

The book connects market infrastructure, legal and operational requirements, governance and commercial realities—looking beyond individual technologies to the systems that make institutional adoption possible.

Inside the book

01Operating models & controls

02Stablecoins & tokenization

03Custody & safeguarding

04Settlement & liquidity

05Market structure & adoption

ForthcomingApress · Springer Nature

06 / ADVISORY & VENTURES

Institutional strategy.
Advisory and ventures.

Commercial strategy and market-entry work for clients, alongside independently developed infrastructure ventures.

INSTITUTIONAL DIGITAL ASSETS & MARKET INFRASTRUCTURE

STRATEGIC ADVISORY & MARKET DEVELOPMENT

Through CryptoWisely, I advise fintech and digital-asset businesses on market strategy, go-to-market and commercial development. Engagements span stablecoins, tokenization, institutional infrastructure, market entry and buyer readiness.

Engagements range from focused diagnostic reviews to longer-term strategy and GTM mandates, including institutional buyer preparation, vendor and operating-model decisions.

A substantial part of this client work is confidential under NDA. The ventures below demonstrate independent strategy and product-development work, not client engagements.

Explore CryptoWisely

SELECTED INDEPENDENT VENTURES Examples from 5+ venture and product concepts

01 / INSTITUTIONAL ASSURANCE

EDRIVAL

Founder-led pre-seed venture for independent validation, assessment and evidence reconciliation across institutional digital-money and digital-asset infrastructure.

edrival.com

02 / TREASURY OPERATIONS

Vaerlin

Pre-operational treasury infrastructure concept. My contribution covers market strategy, product architecture and operating models for stablecoin-enabled corporate finance.

vaerlin.com

05 / EXPERIENCE & RECOGNITION

Launch. Growth. Acquisition.

Earlier leadership roles in exchange market entry, platform growth and an institutional acquisition, informing my strategy and venture-development work today.

2021–2023

Head of Marketing

Led Stablex’s exchange launch and go-to-market strategy, working closely with leadership, product, legal and compliance teams. Played a key role in its 2023 acquisition by Ak Yatırım (Akbank Group), including institutional positioning and commercial communications.

On-stage award presentation at Insider LIFT Awards 2021, showing the LIFT Awards branding

2020–2021

Brand Marketing & Growth

Contributed to BtcTurk PRO’s expansion from 900K to 5M+ users through brand marketing and growth initiatives. The team’s mobile engagement work received the Insider LIFT Award 2021.

Earlier experienceE.C.A / SEREL (Elginkan Holding), international market development, and marketing leadership across technology, manufacturing and consumer sectors.

07 / WRITING & PUBLICATIONS

Research and market reporting.

Authored analysis of institutional digital assets, alongside source-led news on regulation, payments and financial market infrastructure.

LONG-FORM RESEARCH & ANALYSIS

OnChainMarketsAuthored analysis of digital assets and market structure PRIMARY-SOURCE INDUSTRY NEWS

Digital Asset BulletinReporting on regulation, payments and market infrastructure

Additional sector commentary and professional discussion on LinkedIn

08 / PROFESSIONAL BIOGRAPHY

Background and selected work.

A focused overview of my institutional digital-asset and market strategy work: CryptoWisely advisory engagements, many under NDA; independent venture development; my role in the Stablex launch and its acquisition by Ak Yatırım; BtcTurk PRO growth; research and my forthcoming Apress / Springer Nature book.

Professional history ↗ View biography (PDF) ↗

09 / CONTACT

Discuss a project.

For independent advisory engagements, market-entry and GTM strategy, or selected venture partnerships in institutional digital assets, email me a brief outline of your project.

Email me